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| Cheryl Chee |
As part of Vantan Design Institute’s incubation project,
Vantan Tokyo was formed to invite its most promising graduating students and
give them a platform to showcase their designs on an international stage, most
prominently during Paris Fashion Week. This season 4 rising designers, Cheryl
Chee, Masato Miyata, Yuya Kubohara, and Cheung Siu Yan took part in this runway
showcase during New York Fashion Week Fall/Winter 2012 season. Each of the four
participating designers showcased a variety of aesthetics and their brand theme
to New York’s fashion enthusiasts.
Cheryl Chee with her namesake brand focused on knit
sweaters, dresses with a mix of leather trims. Her technique in combining heavy
knits to still create a flattering silhouette is commendable considering how
relatively new she is in the design world. Masato Miyata with his brand mi___s shows pieces with bold prints in pastel colors which gives his designs its femininity. His overall theme of “to hide = to show” combines youth and conservative to create a vibrant office appropriate attire but with personality.
Yuya Kubohara with his namesake brand uses the theme “Graphic
Girl” befitting his collection of stunning graphic prints and bold eye catching
colors from head to toe. Whether tone on tone combination or using different
graphics layered against each other, Yuya creates an explosion of graphics with
amazing knits.
The final designer Cheung Siu Yan and her brand Swanzi
invoke the theme of “Nature in her eyes”. Fluid silhouettes are prominent
throughout the design almost mimicking both ocean and earth coming together and
creating a beautiful design.
Overall, a bright future is in stored for these designers as
they grow over time, and I look forward to seeing each one of them transition
into the US market and combine both their own aesthetic and American fashion.
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