General Idea F/W 2012: "After Games"

Bumsuk Choi takes a leap into the past for inspiration for General Idea's F/W 2012 collection. Using archived images of hockey players specifically during the 1968 Winter Olympic games, Bumsuk references the lean mid-century silhouette and infused it with General Idea's modern take on utilitarian and athletic menswear. The end product resulted in a transformation of sportswear uniforms translated into everyday ready-to-wear.
The 'After-Games' concept brought on trousers with knee pad details, parkas with quilted fabric accents, and varsity jackets with toggle buttons; all in earthy color pallettes such as olive green, beige, burgundy,, and punched with dark oranges and dark blue hues. Key details that is repeated throughout the show is the outdoor sportsman, and how he can find protection from the elements- this along with athletic details completes the entire Fall/Winter 2012 collection.
Each season I'm always left wanting every jacket out of the General Idea collection, fur hooded fleece lined parkas, and quilted fabric jackets all capture my attention, and this season was no exception! From the vests, sweaters, and to every trouser that came down the runway, I wanted to add every piece to my wardrobe. I love that Bumsuk continued the drop crotch trend along with ankle cropped slim fit trousers.
Sporty+Utilitarian+Modern Classics combined sums up another great season filled with outstanding clothes for General Idea's runway show, and again I look forward to another season!

Contact:
www.generalidea.eu

Sales: Richard Chun at richard@idielshowroom.com

Public Relations: Megan Maguire Steele at megan@maguiresteele.com

Rugged Sophistication: That's the 'General Idea'

Whether trekking through the Alps, getting lost in the Alaskan wilderness, conquering Everest, or simply walking through New York City's Central Park on a cool Autumn evening- General Idea by Korean designer Bumsuk Choi makes the rugged outdoors look AMAZING!! From wool knit shorts, color infused fur hooded jackets, varieties of modern leg warmers, and body fitting outdoor vests- who knew being outdoors could look so CHIC?

By infusing inspirations from both military and mountain outdoors, Bumsuk creates a functional and practical yet undeniably trendy collection for General Idea. Most male consumers often wrestle with the conundrum of finding something that keeps the 'masculine' look but at the same time do still look aesthetically AWESOME!! I must admit I was more than eagerly anticipating this show after I saw Bumsuk, (or at least I think it was him) in the lobby of the Hotel Empire wearing my favorite piece of the collection (camel colored wool knit shorts) - Not even a 9am show time in frigid weather could keep me away, and I surely WAS NOT disapppointed! Every piece, from hat to jacket, to leg warmers, backpacks, and boots; I wanted it ALL!