Friday, September 28, 2012

Mara Hoffman S/S 2013: ALOHA Paradise!


Mara Hoffman’s Spring/Summer 2013 runway was a sea of vibrant colors, prints, and Island culture. Inspired by the Hawaiian expression “Aloha”, meaning PEACE, Mara Hoffman debut a collection as beautiful as the Hawaiian Islands themselves; stating, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love and positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”

With a celebrity studded front row, hosting Bryan Boy, Rumi Neely, Jessica White, Irina Pantaeva, Lil Kim, Julie Henderson, Kenza Fourati, Charlotte Ross, and India De Beaufort to name a few the venue was buzzing in anticipation.

Key looks from the collection featured prints including Aloha (abstract geometrics), Medicine Wheel (herbs and flowers), and Desert (Mara’s interpretation of quilting print); all this balanced out by more subdued pieces of earthy color palettes. Also injected into the collection are the more novelty pieces that amusingly allude to the tourist life of the Hawaiian Islands. My definite favorites are the dresses featuring the peak-a-boo cut-outs and the blazers bursting with prints and color.

One note- worthy thing that invoked such a strong feeling of home for me was that throughout front row they placed jasmine blooms in each seat. I grew up in the Philippines with a front yard covered in jasmine (locally called sampaguita), and the venue was filled with the aroma so it automatically triggered a sense of peace as I recalled childhood memories. Another beautiful collection by Mara Hoffman only made better as one recalls fond memories; this was truly one memorable runway show.


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